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Water Communication

Water communication is a generic association of terms to designate all communication processes related to water as a natural resource (physical good) and a human resource (including services, uses, perceptions and beliefs). Water communication recognizes that all processes communicating on water have set up specific languages, discourses, lexicography, media planning and campaigns, practices, knowledge transfer or education and engagement. It also considers the specificities of each type of stakeholders and the different scales of communication from international to the local level.

Research areas for Water Communication includes:

  1. Social Representations of Water
  2. Water Discourses
  3. Water Journalism
  4. Knowledge Brokerage
  5. Water Strategies and Campaigns

Water Communication wants to provide an initial overview of messages and campaigns about water, who communicates, and on what topics.


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